TikTok

Social media trends can inspire people to try out new ingredients. But it’s not like the food industry can immediately respond to every new protein craze.

Jon-Paul Wheatley is combining his lifelong love of soccer with his pandemic hobby of crafting leather. He's documenting it all online.

Cottage cheese, the curd-filled dairy product of 1970s diet fad fame, is back and trendier than ever.

"It's gotten to the point where the logic of dupes has been sort of flipped on its head," said Sangeeta Singh-Kurtz. "And people are spending more time and in some cases, more money dupe-hunting than they would if they just bought the original."

"In the past, we've studied social media ads as if they're just like a billboard or a print magazine ad when they're not," said advertising professor Matthew Pittman. "You're seeing an ad from any number of sources."

Dave Montejano talks about the rising cost of his passion and building a film photography community online.

They create both chaos and money-making opportunities for businesses.

Many factors led to Silicon Valley Bank’s collapse, but content creator Kyla Scanlon says "social media risk" accelerated the slide.

Canada and the EU, too.

Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.