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TikTok

Extreme couponing is back. But it's on TikTok this time.

by Kai Ryssdal and Sarah Leeson
Feb 1, 2023
Clipping coupons may be largely digital now, but the deals are still out there. Kayla Burk is teaching a younger generation how to use them.
Kayla Burk, a full-time extreme couponer, makes TikTok explainer videos on how to get discounts.
Karen Bleier/AFP via Getty Images
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As our online behavior changes, companies spend less ad money on Google and Meta

by Kristin Schwab
Jan 4, 2023
Part of the reason: Social media platforms like TikTok are changing the way we shop online.
While Google is still a big part of the ad business, people are turning to sites like Amazon "as a product search engine instead," said Sucharita Kodali, a retail analyst at Forrester.
Fabrice Coffrini/AFP via Getty Images
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Social media platforms are adapting to compete with TikTok. Are their efforts working?

by Sabri Ben-Achour and Erika Soderstrom
Sep 26, 2022
The competition with TikTok may be less about dethroning the app and more about becoming its replacement, says Axios reporter Sara Fischer.
The TikTok logo is displayed outside a TikTok office on Aug. 27, 2020 in Culver City, California.
Photo by Mario Tama/Getty Images
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My Economy

The buzz behind TikTok's viral beekeeping and bee removal business

by Anais Amin
Sep 16, 2022
Erika Thompson owns Texas Bee Works, a beekeeping and bee removal company. Like other small businesses, inflation is adding new challenges.
"I had a [TikTok] video of me doing a bee removal that went viral," says beekeeper Erika Thompson. "And that was the first time my life sort of changed."
Aimee Aubin
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For TikTok maker Kyla Scanlon, it's about making finance fun (and a bit chaotic)

by Kai Ryssdal and Sean McHenry
Sep 7, 2022
Influencer Kyla Scanlon talks about the art of making TikToks on macroeconomics and her battles with algorithms and attention spans.
Kyla Scanlon is the independent economics educator and TikToker behind the "vibecession" theory.
Jarrett Dang/Marketplace
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How companies create and take advantage of viral TikTok trends

by Kristin Schwab
Sep 1, 2022
Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.
Companies pay influencers on TikTok to promote their products in videos.
Philippe Lopez/AFP via Getty Images
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What Instagram's pivot to video means for artists on the platform

by Savannah Maher
Aug 4, 2022
Some creators who depend on the app for their livelihoods may have to adapt their marketing methods.
It can be challenging for creators who rely on the app economically to transform how they market their work.
Josh Edelson/AFP via Getty Images
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TikTok has a problem with paid ads going undisclosed

by Amy Scott and Sarah Leeson
Jul 14, 2022
The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.
Regulating whether content creators are properly disclosing paid ads is an "impossible job," said Sara Morrison, a senior reporter for Recode at Vox.
Mario Tama/Getty Images
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TikTok classes might be the next big thing in education

by Kai Ryssdal and Anais Amin
May 23, 2022
"One of the students in the class was making, you know, up to $6,000 to $7,000 a month from her TikTok videos," says Bloomberg report Claire Ballentine.
Loic Venance/AFP via Getty Images
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The business of Shein, the fast-fashion brand that's dominating Gen Z's closets

by Kristin Schwab
May 6, 2022
The apparel maker was recently valued at $100 billion, more than competitors Zara and H&M combined.
Katy Perry speaks during a Shein virtual festival to benefit the COVID-19 Solidarity Response Fund for WHO on May 9, 2020.
Getty Images/Getty Images for Shein
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