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Toys

Lego sales flatten out, but everything is still awesome

by Adam Allington
Sep 7, 2016
The brickmaker puts the brakes on growth after global demand outstrips supply.
Toys are a fickle industry — here today, gone tomorrow, but Lego seems to have cracked the code.
Dan Kitwood/Getty Images
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American Girl heads to Toys R Us

by Annie Baxter
Sep 2, 2016
Amid slumping sales, American Girl dolls go Toys R Us.
Inside an American Girl retail store on Fifth Avenue in New York City.
InSapphoWeTrust/Flickr
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Finally, Disney introduces a Latina princess

by Adriene Hill
Jul 21, 2016
"Elena of Avalor" premieres on the Disney Channel on Friday.
Disney is set to debut its first Latina princess, Elena of Avalor.
Disney
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Hasbro deal enhances its animation potential

by Reema Khrais
Jul 18, 2016
The toymaker's acquisition of Irish animation firm Boulder Media will pay off.
Optimus Prime attends the opening of a Transformers ride at Universal Orlando. 
Gustavo Caballero/Getty Images
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Final Note

Why buying Legos is a good investment

by Adriene Hill
Dec 28, 2015
Turns out Legos are actually really valuable.
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V-Tech hack affected millions of children — is anyone safe?

by Molly Wood , Ben Johnson and Mukta Mohan
Dec 1, 2015
Hacks are common now, but going after children's information is a whole new ballpark.
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Final Note

Viewmaster goes VR

by Molly Wood
Nov 27, 2015
This holiday season, the classic toy is getting a fancy upgrade with help from Google.
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When children talk to toys, some are talking back

by Nova Safo
Oct 29, 2015
Smart technologies are increasingly incorporated into toys, raising some concerns.
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The merch is strong with this one

by Tracey Samuelson
Sep 3, 2015
Disney's 'Force Friday' is a huge promotion for a 'Star Wars' movie 3 months away.
Model Dante Carver and YouTuber Einshine introduce three new types of Star Wars figures during a live YouTube event for "Force Friday" in Tokyo on Thursday.
TORU YAMANAKA/AFP/Getty Images
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Lego's tiny bricks are bringing in huge profits

by Tony Wagner
Sep 2, 2015
A decade ago they were close to bankrupt. Now, everything is awesome.
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