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Trends

Tiktok "water chefs" have people shelling out for mermaid flavored drinks

by Addie Costello
Oct 10, 2023
TikTok's latest beverage trend is driving sales of flavored syrups and powders, but experts don't expect it to last.
Water flavored to taste like fruity cocktails, Mountain Dew and cotton bubble gum are trending on TikTok under the hashtag Watertok.
Rimma Bondarenko, iStock / Getty Images Plus
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How 'Ivy' clothes became a century-spanning fashion mainstay

by Kai Ryssdal and Sean McHenry
Dec 19, 2022
"Ivy was a huge clothing phenomenon in the mid-20th century," said Avery Trufelman, host of the podcast "Articles of Interest." "And over time, it evolved into what was in the '70s and '80s called 'preppy style,' and what I argue now almost has no name at all."
"In the 20th century, we went from wanting to look rich to wanting to look cool," said Avery Trufelman. "And the weird thing about it is preppy clothes have changed with all of these trends."
Spencer Platt/Getty Images
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How We Shop

How We Shop: A trip to the mall with a fashion business expert

by Marielle Segarra
May 12, 2021
Ever wonder why you keep seeing the same clothing trends in store after store? Or why a certain color is everywhere?
This spring, retailers like Nordstrom, Neiman Marcus and Anthropologie are carrying lots of pinks, pastels and "happy" styles.
Tim Boyle/Getty Images
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The history of the Las Vegas Strip is the history of how we vacation

by Kai Ryssdal
May 15, 2017
The evolution of the Strip's architecture reflects how U.S. leisure trends have changed in the last several decades.
Neon signs advertising casinos and clubs on Fremont Street in Las Vegas, Nevada.
Hulton Archive/Getty Images
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For the perfect holiday gifts, check the trend forecast

by Molly Wood
Nov 23, 2016
Some gifts are worth waiting in line. Some gifts are not.
General atmosphere shot at the Holiday Tree Lighting at The Village at Westfield Topanga on November 19, 2016 in Woodland Hills, California.
Brian Gove/Getty Images for Westfield Topanga
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Blogger Leandra Medine on fashion and intellect

by Marketplace Contributor
Jul 20, 2016
How she tapped into a market of women who don't see the two as mutually exclusive.
Blogger Leandra Medine.
Krista Anna Lewis /Man Repeller
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Abercrombie abandons logos to keep up with the trends

by Queena Kim
Aug 29, 2014
The company is making changes to appease current trends and make money.
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The new dentist's office: aromatherapy, puppies, and Botox

by Jennifer Strong
Oct 29, 2013
Dental spas find there’s money to be made offering a less stressful experience while you get work done on your teeth.
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Beyonce's pixie cut rattles hairstyle industry

by Stan Alcorn
Aug 8, 2013
The pop star is sporting a new, shorn look, and there's a financial fallout when a pop or beauty icon changes styles.
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Shelf Life

Why we follow trends (even bad ones)

by Kai Ryssdal
Mar 6, 2013
One marketing professor's look at why some foods, music and names enter the zeitgeist, while other things don't.
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