Stories Tagged as
TV ads
How much do political campaigns know about you? Way more than you might think.
Dec 20, 2023
Campaigns have access to more data about potential voters than ever and can deliver ads based on microtargeting technology.
TV upfronts went virtual this year. Is that all that changed?
by
Kai Ryssdal
and Sean McHenry
May 21, 2021
The answer might depend on how much advertisers spend, and where they spend it.
Big brands are telling TV networks they might not be buying as many ads as planned
May 13, 2020
More people are at home watching, but there's a lot of uncertainty about the future of TV programming.
Advertisers are trying to adapt to COVID-19
Apr 3, 2020
It starts with replacing old ads that seem cringeworthy under quarantine.
Here’s the message brands are sending Fox and customers
by
Adriene Hill
Apr 4, 2017
Consumers want their brands to take an authentic stand and do right by society.
Governors are winning the TV ad race
Oct 22, 2014
Spending on gubernatorial races is higher than on Senate contests.
And the Emmy goes to... Monday!
Aug 22, 2014
NBC has moved the Emmys from Sunday to Monday... and the reason is all economics.
For public good, not for profit.
Blocking TV ads: The new Whack-a-Mole?
by
Queena Kim
Aug 30, 2013
A wireless Internet-connected device that can block any TV ads -- will it change television?