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Web tracking

Web cookies to track apps

by Molly Wood
Aug 14, 2014
How Google is trying to account for shifts in how we browse online.
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Facebook wants to know what you're watching

by Marketplace Contributor
Jul 17, 2014
Facebook will partner with Nielsen to track how its subscribers watch television.
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Could retail tracking lead to customer discrimination?

by Molly Wood
Jul 19, 2013
Retail stores have moved beyond Internet cookies to physical tracking, what's the big deal?
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The growing art of data dodging

by Stacey Vanek Smith
Nov 29, 2012
As paranoia about online tracking grows, so too the number of businesses that help consumers prevent marketers from mining their personal data.
In July, federal Judge Esther Salas was deliberately targeted in her home in New Jersey. A man — who had a case before her — came to her home with a gun and shot her husband and son. Her husband is in the hospital and her son died. Salas believes this incident was possibly due to the fact that her private information was publicly available for the attacker to find her.
Frederic J. Brown/AFP/Getty Images
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Microsoft makes 'Do Not Track' the default

by Molly Wood
Jun 4, 2012
Advertisers are not amused. In the upcoming version of Windows, Internet Explorer will have its "Do Not Track" feature turned on by default. Goodbye creepy ads that seem to follow you around -- hello, more generic ads for great deals on car insurance?
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