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WNBA

How can the WNBA maximize this moment?

by Savannah Maher
May 14, 2024
Superstar rookies Caitlin Clark, Angel Reese and Kamila Cardoso bring a new wave of fans and media attention to the professional game — and now the WNBA's challenge is making it last.
Star players like Caitlin Clark don't hang around forever, so the WNBA is now tasked with getting new fans invested in teams, storylines and the league as a whole.
Gregory Shamus/Getty Images
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Growing fan interest doesn't mean better pay for women athletes. Yet.

by Savannah Maher
May 8, 2024
Caitlin Clark is bringing more fans, media and money to the WNBA. Many argue that makes her five-figure rookie salary hard to square.
Vice President Kamala Harris waves to the crowd as members of the Phoenix Mercury applaud during a game in 2023. On average, professional female athletes make a small fraction of male athletes' compensation.
Mario Tama/Getty Images
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The WNBA is bringing in more sponsors. Will that be enough of an assist for more viewers?

by Andy Uhler
May 6, 2022
The league opens Friday with a record 38 sponsors.
A WNBA basketball.
Ronald Martinez/Getty Images
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Race and Economy

Pro athletes have a platform, and they're using it

by Marielle Segarra
Aug 27, 2020
By refusing to take to the court or field, players are trying to effect change. But how effective are they likely to be?
The court is empty after players strike game five between the Milwaukee Bucks and the Orlando Magic during the playoffs on Aug. 26.
Ashley Landis/Pool/Getty Images
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One small step for the WNBA, one giant leap for women's sports

by Andy Uhler and Rose Conlon
Jan 27, 2020
As athletes demand equal pay, a salary hike in women's basketball is promising
Alyssa Thomas of the Connecticut Sun plays in Game 3 of the WNBA finals in 2019.
Kathryn Riley/Getty Images
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