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YouTube gets into the live streaming game

by Kai Ryssdal and Adriene Hill
Feb 28, 2017
The Google-owned platform hopes to 'reinvent the way TV works.'
YouTube is launching a service that will combine YouTube content with live national and local television.
Eric Piermont/AFP/Getty Images
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Corner Office

How YouTube became YouTube, told with YouTube videos

by Kai Ryssdal and Bridget Bodnar
Oct 24, 2016
CEO Susan Wojcicki talks about running YouTube and watching Palo Alto — her hometown and the city at the heart of Silicon Valley — grow.
Susan Wojcicki, CEO of YouTube, talks with Marketplace host Kai Ryssdal.
Thomas Hsu/Internet Association
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YouTube stars to livestream from the Olympics

by Sally Herships
Aug 2, 2016
YouTube hopes millions of fans will follow them online to Rio.
A man takes a selfie in front of the Olympic rings in Olympic Park ahead of the Rio 2016 Olympic Games on August 1, 2016 in Rio de Janeiro, Brazil. 
Chris McGrath/Getty Images
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VidCon 2016 — less up close and personal

by Molly Wood
Jun 23, 2016
The gathering of online content producers and their fans will see more security.
Personalities JC Caylen, Ricky Dillon, Connor Franta, Trevor Moran, Kian Lawley and Sam Pottorff speak at the 2014 VidCon at the Anaheim Convention Center in Anaheim, California.
Gage Skidmore/Flickr
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Final Note

We've watched millions of years worth of YouTube videos

by Kai Ryssdal
May 12, 2016
Nearly 400 million years
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YouTube stars move to the big screen

by Adriene Hill
Apr 1, 2016
Why are production companies betting on YouTube stars to cross over to film?
Roman Atwood is one of the stars of "Natural Born Pranksters."
Craig Barritt / GettyImages
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Consumers trust social media stars more than celebrities or ads

by Donna Tam and Sarah Menendez
Mar 31, 2016
Trying to sell a product? Online influencers are 30 percent more likely to sell it than a regular ol’ celebrity.
Youtuber Ingrid Nielsen.
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For public good, not for profit.

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Shelf Life

YouTube's Grace Helbig and her gig economy

by Kai Ryssdal
Feb 19, 2016
She uses comedy and digital platforms to tackle eating disorders and fashion.
Robin Remer
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The financial hardships of mid-level YouTube stars

by Molly Wood
Dec 28, 2015
Fledgling stars struggle to balance Internet fame and self promotion.
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'YouTube Voice:' The linguistics behind the phenomenon

by Molly Wood
Dec 22, 2015
Audience engagement doesn't require tricks, just a few simple speaking strategies.
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